<aside> 🎨 Hi! I'm Akweley Abena Okai, a Digital Marketer
I spend my time coming up with marketing strategies to deliver value to companies based on their unique marketing needs.
I lead marketing at Insights Lab where I host the Building Bytes podcast, as well as manage their socials.
I have also worked with notable Organizations such as the Google Developer Groups, Accra and the Women Techmakers Accra as a Digital Marketing Manager and Partnerships Associate.
I also write newsletters for Beeva AI to grow their awareness and convert users
I love what I do because I believe great products with poor marketing is worse than poor products with great marketing.
As such I am always looking forward the opportunity to work with forward thinking companies.
In addition to digital marketing, I am a tech events MC, Podcaster and Tech Advocate/Public Speaker with an audience of 6,000+ Investors, Entrepreneurs, Students and Young People on LinkedIn.
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With over 5 years of experience in digital marketing, I’ve led successful campaigns, crafted engaging brand stories, and built meaningful audience connections. My entrepreneurial background drives my creativity and adaptability, enabling me to embrace new approaches in the ever-evolving digital landscape. I'm eager to bring my skills and passion to a forward-thinking organization.
Chief Marketing Officer - Beeva AI
August 2024 - present
I led a team of digital marketers to execute a goal-driven marketing campaign that resulted in a 40% increase in social media engagement. By leveraging content marketing strategies, I successfully boosted brand awareness and drove website traffic. Additionally, I conducted A/B testing of marketing campaigns to optimize performance and enhance conversion rates. My efforts also included designing and implementing engaging social media materials across all platforms to ensure consistent brand messaging and user-centered content delivery.
Digital Marketer - Google Developer Groups, Accra
March, 2023 - July, 2024
I drove a 10x growth in social presence by managing social platforms, creating engaging content, and fostering online community loyalty. Leveraging data-driven insights, I refined strategies to boost engagement, generate over 10,000 interactions, and expand brand reach. I also led email marketing for events and hosted impactful sessions for Google Developer Groups, Accra.